Being at the top of Google’s results doesn’t define a “good” website.

It is only part of a much bigger picture.

by: Tony Krol 2 months, 6 days, 10 hours, 33 minutes ago in: design, featured, marketing, process, tampa, web

Relevant content will help people find your site; useful design helps them engage in your services - and these are the ingredients that have made websites successful since 1994 (a few years before the existence of Google).
So what is this infatuation with search engines? Well, you can blame that on SEO.

The SEO industry in Tampa (and everywhere else) is a big problem, and a big waste of money for businesses.
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Handmade Web Solutions

thoughtful and honest web design

by: Tony Krol 6 months, 3 weeks, 2 days, 11 hours, 23 minutes ago in: design, featured, process, tampa, web

In a world of web design in 2010, there are SEO’s, SEM’s, and its all too complicated. There is a reason the best web developers in the world are still building websites the same way they have been since the beginning of the web. They are building websites for people. SEO is not needed - many clients could save money on SEO practices and simply hire a great copywriter - one who accentuates their relevancy.

Good web design is about the whole picture, the latest trends of “specialty” are just short-lived buzzwords. Enough with the quick buck SEO schemes.
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Result-driven Web Media

Products vs. Results

by: Tony Krol 7 months, 1 week, 17 minutes ago in: design, featured, function, process, tampa, web

Consumer products are mass produced, packaged and sold in boxes.

Web design definitely shouldn’t be sold as a product in a box, but in many cases it is. Many clients think “I need a website,” or “I need some design work,” but really what they are seeking is a specific result. A creative “product” is only as good as the result it produces. If the prospective results are determined early in the process the website or design will actually work when the project is completed.
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Back in Black II -  T-Shirt Art Exhibit

by: Tony Krol 1 year, 2 months, 1 day, 20 hours, 23 minutes ago in: art, culture, tampa, video

Apparently when art is applied to threads of clothing, distributed in an atmosphere with some great music and friends at Czar in Ybor City, it’s a recipe that activates the memory glue. Every art or fashion event held at Czar has been memorable for me, and this show was no exception. Most of the art that was on display was done by artists that are not really known in a gallery setting, because they are either knee deep in the apparel industry, or there just wasn’t a particular show where they fit in. So Chris Parks, and Josh Smith, both apparel artists themselves set out to create an art show to expose the talent behind the apparel industry…. Back in Black II…
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Make Art, Make a Real City

by: Tony Krol 1 year, 3 months, 4 days, 12 hours, 47 minutes ago in: culture, process, tampa, web

Established art collectives illuminate dull communities. They expose new ideas, and make our surroundings more interesting. An artist that is making an impact on their surroundings has a solid purpose. Like musicians, visual artists survive off of respect for their work, and exposure. Respect and exposure regulate the success of all creative services, really. Many artists don’t recieve deserved exposure because they live in communities that are far too spread out. Their communities have to work too hard to find them, and contribute to the culture. Tampa’s art scene doesn’t suck, but its not as held together as it could be.
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